
Puces POP
Ayta naturals
“I am Awa Paulette Sy, founder of Ayta Naturals, a Montreal-based company specializing in the artisanal production of natural hair care products tailored to the needs of textured hair. Born in Senegal into a multicultural and mixed-race family, I grew up on the Atlantic coast, an environment that nurtured my deep connection to nature and my interest in ancestral healing practices. With a background in administration, international business, and brand marketing from HEC Montréal, I decided to put my expertise to work in pursuit of a vision: to promote natural beauty rituals while addressing the specific challenges faced by people with curly, frizzy, or straight hair. We are a brand that promotes values related to the inclusion of all communities and support for women’s work.
At Ayta Naturals, each product is carefully designed with respect for raw ingredients and without compromising on quality. We manufacture locally in small batches to preserve effectiveness and freshness. Beyond its products, Ayta Naturals is also a socially conscious brand: we offer educational workshops, fight against hair discrimination, and celebrate diverse beauty.
My journey reflects my commitment to creating an authentic, ethical brand rooted in living traditions. Ayta Naturals is the combination of ancestral know-how and openness to the world in the service of hair wellness.”