Do Musicians Have to Be Influencers to be Successful? The rise of the social media first artist

With the rise of TikTok as a key medium for music promotion, this panel discussion interrogates the idea that musicians need to be content creators in order to be successful. In what ways does the rise of social media provide new opportunities and challenges for emerging artists to build an audience?

With Melissa Vincent , Star (AH-MER-AH-SU), David Schellenberg and Maryze